FerrySend · The brand world

Close to home.
Wherever you are.

Airtime, data, bills and gifts for the people you love. Sent from anywhere, there in minutes.

Meet FerrySend
The FerrySend app icon as a glossy object on deep teal knit

Made to carry love across water.
Built to arrive.

01 / The identity

One plane.
One wave.

A paper plane folded mid-flight, riding a single wave. The plane is the send. The wave is the crossing, the water between you and home that a ferry carries you over. Together they make a mark that feels light, quick and kind.

FerrySend

The signature

The icon

The planeFolded, not drawn. A message on its way.
The waveThe crossing. Distance made gentle.
The corners13 on 48. Soft enough to hold.
Clear spaceHalf the icon on every side, always.

Orange is
the hello.

Ember brings the warmth and marks every action. Ferry teal gives it depth and calm. Cream keeps things soft, and white makes room. Ember leads, teal carries, and the two never fight for the same spot.

Ember#E05A33
The spark. Every send starts here.
Ferry teal#0F3D3D
Depth and trust.
Warm cream#FEF6F0
A little warmth.
White#FFFFFF
Room to breathe.

The ember scale

Soft enough for a background.
Strong enough to lead.

Blush#FEF2EE
Peach#FDDDD3
Apricot#FBB9A6
Coral#F78E6F
Flame#EC6B45
Ember#E05A33
Clay#C74A28
Rust#A53D1F

The teal scale

Ink for words.
Depth for surfaces.

Mist#E8F5F0
Sage#C7E4D8
Lagoon#1F5757
Ferry teal#0F3D3D
Deep#0A2E2E
Night#062020
InterBlack, tight

SEND A LITTLE
LOVE HOME.

Headlines. Big, warm, direct.

InterRegular

Big love.
Plain words.

Aa Bb Cc Dd Ee Ff Gg
0123456789 ₵ ₦ $ & ! ?

02 / The people

Two ends.
One feeling.

Every send has two people in it: the one who misses home, and the one at home who feels remembered. We show both, as they really are. Real rooms, real light, real laughs.

A young woman in a London flat smiling at her phone
Sent from a rainy Tuesday. The sender, a world away.
A grandmother on her veranda in Kumasi laughing at her phone
Received with a laugh. The reason we exist.
A man in Lagos switching on the lights at home
Lights on. Power, paid from abroad.
A family in Accra laughing together in front of the TV
Match night, paid from Manchester. The whole house, together.

03 / The everyday

Looks good.
Feels like home.

From the cap on your head to the box on their doorstep. One personality, carried into every detail.

A pile of teal caps embroidered with the FerrySend icon
Top of mind. The icon, stitched in.
A cream FerrySend tote bag on a wooden chair against an orange wall
Carry a little home. The everyday tote.
A gift box with an orange ribbon and flowers on a doorstep in Accra
The best kind of knock. Gifts and vouchers, delivered on the day you pick.

A good first impression.
A lasting one, too.

Paper, cards and small objects that feel considered. The same warmth on every desk.

FerrySend letterhead, business cards and envelope on deep teal
The stationery suite. One identity, down to the smallest detail.
An orange FerrySend mug with steam rising
A brighter coffee break.
FerrySend app home screen FerrySend app gifts screen
In their pocket. The app, same voice, same warmth.

04 / The personality

Small stickers.
Big feelings.

A wink, a little warmth, a word from home. For laptops, phone cases and anyone who sends love on a schedule.

FerrySend stickers on a teal laptop
Warm, not soppy.We talk like family who happens to be good with money. Kind, never syrupy.
Plain, not clever.Say what happens. "Sent." "Delivered." "They got it." No jargon, no fine print voice.
One total, up front.People see exactly what they pay before they pay it. No surprises, ever.
Home, specifically.ECG, not "utility provider". Kumasi, not "your region". Real names make it feel like home.

05 / The social system

A familiar format.
A fresh reason to send.

Sculptural objects. Big, direct headlines. A little warmth underneath. One unmistakable family of posts, one for every way to send love home.

FerrySend post: You carry a lot from here. Let us carry some of it home.
FerrySend post: Keep the line open. Airtime home, in minutes.
FerrySend post: Missed the party. Not the gift. Gifts in Ghana, on the day you pick.
FerrySend post: Lights on. Back home. Pay ECG from anywhere.
FerrySend post: Match night. Sorted. Renew their DStv from abroad.
FerrySend post: Full tank. Full heart. Fuel coupons for family in Ghana.
FerrySend post: Distance is just a number. Theirs, topped up in minutes.

06 / The pattern

A wave.
Worth repeating.

The wave from the icon becomes a quiet rhythm, crossed by the plane's dotted flight path. Fine lines, gentle motion, the same character on every surface.

07 / The bigger picture

From Oxford Street
to Oxford Street.

London has one. So does Osu, in Accra. Wherever the sender stands and wherever home is, the brand shows up the same way: warm, clear and close.

A FerrySend billboard over a busy street in Accra
Out on the street. Accra.
A FerrySend bus shelter poster on a London street at dusk
On the way home. London.

08 / The toolkit

Everything you need
to say FerrySend.

Logos and share cards, ready to use. Keep the icon's clear space, never recolour the plane, and put the wordmark on cream, white or ferry teal only. For press and partnerships, write to support@useferrysend.com.

Send a little love
home.

Send now